Deployment of Service Quality Characteristics
نویسنده
چکیده
This work discusses an innovative methodology for deployment of service quality characteristics. Four groups of organizational features that may influence the quality of services are identified: human resource, technology, planning, and organizational relationships. A House of Service Quality (HOSQ) matrix is built to extract the desired improvement in the service quality characteristics and to translate them into a hierarchy of important organizational features. The Mean Square Error (MSE) criterion enables the pinpointing of the few essential service quality characteristics to be improved as well as selection of the vital organizational features. The method was implemented in an engineering supply enterprise and provides useful information on its vital service dimensions. Keywords—HOQ, organizational features, service quality.
منابع مشابه
A Quality Function Deployment Based Approach in Service Quality Analysis to Improve Customer Satisfaction
In metropolitan development management, quality of public services is influential in every public sector to satisfaction of citizens on quality of services. Nowadays, satisfaction are with such important matters that should be considered in the planning, implementation, management and maintenance of many public services such as subway, transportation, traffics, parks, markets and so on. Th...
متن کاملOptimal Strategies of Increasing Business Alignment, in Social Security Organization, with Quality Function Deployment (QFD) Approach
Considering the importance of the concept of strategic alignment of information technology (IT) in today economic organizations, this study attempted to extract the organization's IT strategies in order to increase the degree of strategic alignment and consequently the optimal strategies in the field of marketing and service delivery for social security organization. Using QFD technique and hie...
متن کاملQuality Function Deployment Method for Selection of Effective Management Tools on Setting EFQM Model
Using the effective management tools that are relevant tothe organization’s needs for excellence has become so important for thecompanies to improve their performances and then increase customersatisfaction and gain market shares. Quality function deployment is anefficient and powerful tool in design, development, and planning of products.The main function of quality function deployment is conv...
متن کاملElectronic Services (IT) in the Banking and Financial Institutions
This research investigates the methods for improving the quality of IT services (electronic services) in the Melli Banks branches in Mashhad province, where QFD and ANP models were operated. To this concern, three-dimensional, usability, service interaction and information quality to improve IT service quality were examined. The results of the analysis of the opinion of Melli Bank Customers ind...
متن کاملIntegrating Kano's Model into Quality Function Deployment to Facilitate Decision Analysis for Service Quality
The service quality is critical issue for production and operation organizations. Quality function development has been successfully applied in a number of fields. However, little study has been done in the integrated approach involving Kano's model and quality function development of evaluating service quality for the mobile phones of various brands. This study attempts to evaluate service qua...
متن کامل